The Challenge

Based in New York, CS Industrial Services specializes in servicing, selling, and installing compressed air systems. They approached us to craft a logo that visually captures the form of airends, aiming to enhance customers’ understanding of the solutions they provide.

The Solution

In the process of logo creation, we carefully identified and highlighted the most memorable elements – the letters “C” and “S”. These two letters were thoughtfully merged, cleverly integrating their shapes with the characteristics of the airend itself. This creative fusion brought together the identity of CS Industrial Service and the essence of their offering.

To add depth and symbolism, we introduced two arrows within the negative spaces of the logo. These arrows not only added a dynamic touch to the logo’s aesthetics but also held a meaningful representation. They effectively conveyed the movement of air, an integral aspect of CS Industrial Services’ business involving compressed air systems.