The Challenge

Gateway Clinics and Hospitals wanted us to work on their Live Laparoscopy surgery workshop, CELIOSCOPE. The workshop targets Gynecologists, Laparoscopic surgeons, Gastro surgeons and Postgraduate students from medical colleges from all over India.

The Solution

Preliminary discussions revealed that Celioscope will focus on advanced procedures of Laparoscopic surgery. This thought led to the concept “Laparoscopy beyond basics” where the idea behind the logo was to connect the basic essence of keyhole surgery and the fact that this is a specialized workshop where one can witness advanced procedures.

The concept of Laparoscopy subtly incorporated in the logotype.