Projects that define us

REDLEAF is an organization that provides IT solutions to businesses. Solutions provided by REDLEAF are all targeted at reducing the carbon footprint of companies and making them eco-enterprises. Services rendered by REDLEAF include IT training, recruitment and application integration.

REDLEAF wanted to revamp their existing identity in order to portray them as a global enterprise. They also wanted their identity to depict their love for nature. To develop the mnemonic, we combined the visual representation of the globe and the fall leaf. We chose the fall leaf because the brand is named after it.

For the logotype, we created a unique typeface that was futuristic and it blended well with the mnemonic. In terms of color, this is the first time that we have used so many colors in an identity. For the purpose of flexibility, we have created a mesh based full color version as well as solid full color identity.