Create a brand
Creating a new brand may start with an innovative idea and an appropriate visual identity. But it does not end there. A brand is a living organism that’s constantly evolving. It has a personality, a tone of voice, a style that needs to be portrayed in anything and everything it does.
Our services include
- Analyzing the qualities of the brand
- Determining the quality that gives a competitive edge
- Developing visual identity
- Developing brand assets (design style, typeface, color and tone of voice)
- Determining brand environment and touch points.
Revitalize a brand
Many well known brands fail not because the products or service are bad but because consumers have failed to relate to it and because they no longer hold the position in the consumer’s mind that they once held. Reviving a brand involves giving a relatable meaning to the brand. This is what we refer to as Brand revitalization or brand renovation.
The various activities would involve revamping existing identity, developing new online & offline environments; improved points of interaction and relatable communication.
Take brand online
The process of taking a brand online primarily involves creating a website, campaign microsites, and making the brand ready for the social networking sites. This would be followed by driving traffic to the respective touch points through online promotional activities. Our involvement in the whole process would begin with determining the purpose of the communication, to developing ways to tackle marketing challenges or opportunities and executing them.
Promotional Communication
Traditional promotional communication was our first love. But our ideas go beyond advertising to include guerilla marketing, direct marketing and digital media. It is important to think beyond advertising. Solution focused approach with minimal spillover is absolutely vital. That is why we adopt a completely media neutral approach to problem solving.
