Projects that define us

QUZERA, a brand that provides holistic digital marketing solutions wanted us to redesign their logo. Analysing the functionality of their existing logo and their philosophy, we understood that they have established their name as a brand that offers services round-the-clock. Now, they wanted a logo that reflects their potential in offering strategically intelligent out-of-the-box services.

Our brainstorming resulted in the proposition of a logo that is Futuristic, Global, and Friendly, while portraying QUZERA for their intelligence. Assimilating their attributes, we were inspired to adapt the visual element of The Queen from the game of Chess - most popular game known for strategy. As the most powerful piece in the game, The Queen has the most number of strategic moves, leading the entire game. She is the most vital piece for winning the game.

The visual element of The Queen was used to represent Quzera. The primary approach was taken from Rubin’s vase and the visual of The Queen was designed as the Vase. The Faces on either side of the vase was used to represent QUZERA’S Clients and their Customers. We succeeded in communicating the valuable message that QUZERA –The Queen connects Clients to their Customers, making businesses prolific and successful.