Projects that define us

Dynamo, an Enterprise Software & Services Provider wanted us to design their logo. Being a dynamic player, Dynamo specializes in SAP implementation, support services and customizations.

After analyzing their requisites, we knew they expected an identity that was innovative, dynamic, and futuristic. We were inspired to go with the ‘Spiral’ shape – a symbol of holistic and consistent growth. We combined the idea of a consistent Spiral with the letter‘d’ that stands for DYNAMO along with a dot at the upper end to show upward movement that represents growth and continuity. A unique colour palette that contained purple, yellow and orange tones with varying gradients was chosen along with a logotype that compliments these colours.