Projects that define us

Amirthaa was founded in 1984 with a mission to provide fresh dairy products to consumers every day. As their brand advisory firm, our first job was to bring their brand to date with fresh visual standards.

We researched their current market, developed their future ambition and created a strategy to build on their standing. We felt that we could best achieve our goals by building an impressive branding strategy that showcased how they could grow and elevate their current retail space.

We commenced with the designing of their new brand logo identity. Realizing the need to portray it as a brand that supplies scrum delicious and freshest milk, we adopted the concept of “Lip Smacking Taste” and incorporated this in the logo in the form of a chubby smiley with the lip-smacking notation to depict the nature of their products.

Our next phase proceeded with rebranding in three levels – Packaging, Internal Operations, and Marketing and Advertising. We gave a comprehensive facelift to their internal operations, distribution outlets, stationery, and supply vehicles. We designed all forms of marketing and advertising materials such as banners, standees, danglers, presentations brochures, leaflets, posters and so on. Throughout the entire process, we were keen to incorporate Red as the major colour and made sure it was going to sustain that uniformity across all medium.