Projects that define us

One of the projects that made a lasting impression for our client

PROMOTING THE TIMELESS COLLECTION OF A LIMITED EDITION DESIGNER DIAMOND JEWELLERY

work INFO:

Client: Viswa & Devji

Categories: Brand Promotion

Viswa & Devji, one of the leading luxury diamond jewellery brands was planning the introduction of their limited edition, ‘Mother of Pearl’ collection – a luxurious series of brilliant quality diamond jewellery. They wanted us to promote their limited edition diamond jewellery to their existing customers and to attract a new segment of customers.

 

We decided to present the collection under a bold theme - ‘Oceanic Treasures’.

 

Our idea was to showcase these beautiful one-of-a-kind jewellery on the beach and in the water. We brought the idea to life with the help of India's leading jewellery photographer, Mr.Harminder Singh. The campaign comprised of strategic online and offline activities targeting current and prospective consumers.

 

Our efforts resulted in a huge impact in a very short time span. The creative execution portraying these marvelous pieces were well appreciated and they even had people asking for those specific jewellery pieces that were displayed on the hoardings.