Projects that define us

One of the projects that made a lasting impression for our client

Addressing a unique problem in menu design

work INFO:

Date: 28 March 2008

Categories: Brand Revitalization

One of the leading Chinese restaurants in Coimbatore approached us to revamp their menu card. While visiting their restaurant to understand the ambience and to get customer feedback on the existing menu; we found that there was a bigger problem that needed to be tackled. Time taken to deliver the food after it was ordered was approx 30 minutes. This made most guests restless after a while.

 

This was a unique opportunity that we felt our solution could address. The solution needed to engage people and it had to be something that relates to the brand. We came up with a forgotten story from the land of dragons. This story was spread across the entire menu card. The menu was appreciated by clients and guests. We were asked to build on the same idea for later projects and have executed three more such menu designs till date.