The Challenge

SHIMA SEIKI, the leading Japanese Company, manufacturing machines that produce WHOLEGARMENT, approached us to popularize their machines in the Textile Industry of India. We were given the task of creating awareness about the special features of SHIMA SEIKI machines and the seam-free products that are manufactured using them.

The Solution

We reached numerous textile manufacturers through social media platforms, Facebook and Instagram. We created various posts through which we introduced the machines and showed the features and live demonstrations of the machines. We showcased the products that were manufactured with SHIMA SEIKI Machines which suited the scenario of that period and those that were in demand in the market conditions of that period. Our marketing team took constant efforts to communicate with garment manufacturers from various states of India, overcoming linguistic barriers.

We were able to create awareness in the minds of many garment manufacturers of India and we got a response of about 100,000 followers in the social media platforms.