The Challenge

ELGi, a global leader in manufacturing sustainable compressed air solutions, has consistently aimed to communicate that their innovative products and services provide maximum customer satisfaction through their product brochures. As the company enters a phase of higher growth, marked by the introduction of numerous new products and services, they recognized the need for a refreshed appearance for their product brochures. In 2022, HUT was entrusted with the task of redesigning the ELGi brochure.

The Solution

To address the challenge, HUT embarked on a comprehensive research initiative, closely examining the product brochures of major competitors in the compressed air solutions industry. The analysis revealed a common theme – competitors were emphasizing the benefits of their products prominently in their brochures. Leveraging this insight, HUT formulated a solution for ELGi that focused on showcasing the benefits of their products as the primary element in the redesigned brochures.

The redesigned ELGi product brochures adopted a strategic approach where the benefits took center stage, creating an immediate and compelling narrative for the potential customers. Following the emphasis on benefits, the brochures then presented proof points featuring the key features of the products, reinforcing the value proposition established earlier.

Additionally, HUT incorporated visuals by showcasing impactful shots of ELGi products. This visual strategy aimed to create a strong and lasting impression in the minds of consumers. By strategically placing the product visuals, the brochures sought to enhance the overall appeal and engagement level, making it easier for customers to connect with and understand the offerings of ELGi.