The Challenge

Being one of the top manufacturers of card clothing and card servicing machines in India, Lakshmi Card Clothing offers excellent services to its clients. When they approached us in 2013, we found that their communication was not consistent across product literatures and other communication assets.

Despite being well established in terms of business, the brand had not communicated what they stood for. They were well known as a company, but not as a brand.

The Solution

We began by streamlining the design language for their product manuals. This was followed by corporate campaigns that aimed to position them as a Leader in the Market. We designed brochures, advertisements, emailers, posters, stalls, and several other communication materials to communicate about the leadership qualities of LCC and how its services are of great value to its customers.

Additionally, we also created logos and communication assets for several ground breaking products that LCC developed over the years.