Milchmann
Redefining the identity and packaging for an ambitious dairy brand
The Challenge
Milchmann, a subsidiary of Amirthaa Dairy, approached us for redefining their brand identity. The team from Milchmann had already developed a logo which was inspired by their humble beginnings. The brand logo had a strong story but was not implemented to be adaptable on different media. The scope for design was limited since the concept was already finalized.
The Logo
We enhanced the brand logo to attain a new, simple yet relevant form. The logo was simplified to stand out in all forms of digital and print media.
Package
The brand name was placed within a crescent shaped blue structure so that it is highlighted when displayed along with other brands in the market.
Website
With the new brand identity, we created a website for Milchmann which provides information about the company and its various value-added milk products.
